Our Story

SMALL LAND ~ for the cheeky fashion minis

 

At Small Land, we believe childhood should be filled with colour, laughter, and adventure ~ and their clothes should be too.

Based in Sydney, our boutique brand celebrates playful, timeless style made for little ones who love to explore, imagine, and shine. 🌸

A Family Story, Reimagined

Small Land isn’t just a brand ~ it’s a family dream stitched together with love.

It all began in 1990, when my parents opened a little children’s boutique in Kogarah, NSW. Fun fact: I was one of their baby models, waddling around in the very outfits they sold!

Life later took us halfway across the world to Sudan, Africa, where my childhood was filled with colour, culture, and creativity. That time sparked a lifelong passion for design ~ one that followed me all the way back home to Australia.

After studying Branded Fashion Design at Billy Blue College of Design, I knew I wanted to create something special ~ something that carried my family’s legacy forward, while bringing my own playful touch to the world of children’s fashion.

Bringing Small Land to life feels like coming full circle ~ a dream woven from the same threads of family, love, and imagination that started it all.

Made with Love for Your Little Ones

Every piece at Small Land is created with style, comfort, and joy in mind. I want kids to feel amazing in what they wear, whether they’re off to a party, a playdate, or just twirling around the living room.

But more than fashion, Small Land is about connection.
It’s about seeing your little ones light up in their outfits, and knowing I get to play a small part in their story ~ that’s the magic that inspires me every single day.

 

Thank you for letting me be part of your family’s journey and for growing with us ~ one cheeky fashion mini at a time. 💕

 

With love,
Dominique xx
Founder & Designer, Small Land